From the article
Most Brands Are Stuck In Reverse
The automotive industry has faced significant challenges this year, including growing competition from China, U.S. tariffs, and volatile fuel prices. Against this backdrop, it’s perhaps no surprise that most automotive brands saw their estimated brand values decline in Interbrand’s 2026 Best Global Brands report. Ferrari, however, was a notable exception.
Ferrari’s estimated brand value rose 14.7% to $17.7 billion, allowing the Italian marque to climb three places to 51st among the top 100 global brands. That’s enough to earn recognition as one of the…
