From the article
Price Matters to Americans, but Chinese Buyers Want More Tech
What do you first consider when buying a car? Is it the price, the technology included, or perhaps the safety features? It turns out that the answer varies considerably depending on where you live. A recent study by Bain & Company highlights a noticeable difference between the buying priorities of American and Chinese consumers, offering some insight into why vehicles from these two markets can be so different.
Bain’s 2026 Global Auto Consumer Survey polled over 12,000 car shoppers around the globe. The big takeaway? What people…
