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Source: Autocar

Lancia hints at Stratos-inspired EV for April unveiling

March 17th, 2023

Lancia concept Lancia Stratos-inspired concept car will be revealed on 15 April Italian luxury brand to be rebooted with new electric Ypsilon, Delta and as-yet-unnamed flagship EVs

Lancia has teased the launch of a new, Stratos-inspired EV that's set to be unveiled on 15 April.

The storied Italian marque will unveil this and its 10-yearmanifesto at an event dubbed Emozione Pu+Ra, translating to 'Emotion Pure and Radical', thesecond previewing its future direction.

An image of the car's rear was teased by LanciaCEO Luca Napolitano, showing oval-shaped LED taillights reminiscent of the Pu+Ra Zerosculptureshown in November 2022. The firm's new boot-width logo is also showcased.

Lancia is due to launch three new electric cars by 2028 in its push to become an EV-only brand, with a focus on the European premium market, and previewed each of their designs with the aforementionedsculpture.

It previewed the styling of a newYpsilon hatchback, which isexpected to be released in 2024,offeringan electric powertrain for the first time in the model's30-yearhistory.

The sculpturealso previewedhow the rebooted Lancia Deltaand an as-yet-unnamed flagship will look.No timeline for the arrival of the other two EVshas been announced yet, though.

It marked "a new era" for the brand, Napolitano said, and showedhow the brand would look "for the next 100 years".

The design "vision" revealeda modernisation of the classic Lancia T-shape Calice grille, now created with three LED bars "to express our electric future", said Napolitano. At the rear, circular, hollow tail-lights - as seen on the concept previewed by Napolitano - were joined by thenew Lancia nameplate.

Jean-Pierre Plou, the firm's head of design, saud: "It is timeless, durable, unique.Our designs will be built with iconicshapes like the circle, square and triangle."

Lancia pura zero concept rear 3

In an interview with Autocar, Napolitano said Lancia will focus on small, compact and flagship modelsthat will be "in line with a tradition that made Lancias recognisable all over the world for their elegance and modernity".

He added that upcoming cars will besold in Italy alongside"four other European countries in the first phase". These are expected to be the UK,France andGermany. The second phase will likely involveexpanding sales Europe-wide.

The company's new era will also see the development of an online sales platform, similar to that offered by sibling brands. This will be accompanied by 100 sales outlets across the continent."We want to make Lancia a respected brand within the European premium market", said Napolitano.

He added: "Today is the beginning of our renaissance that will amaze Lancia fans all over the world. Lancia will once again be a desirable, respectedand reliable brand in the European premium market. Today is the beginning of the new Lancia."

The interior of the next generation of Lancia will be created in partnership with Italian design house Cassinaand will include the latest infotainment technologies, Lancia confirmed.

Lancia logo

The 116-year-old brand, now owned by Stellantis, has also revealed a fresh logo, opting for a three-dimensional look, rather than the flatter design favoured by European car makerssuch as Volkswagen and BMW.