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Source: Autocar

Citroen readying mix of "aggressively priced" electric cars

March 17th, 2023

citroen oli 2022 front quarter tracking The Citroen Oli concept is tipped to offer design cues to the new EVs Cars will look to undercut rivals and offer alternative to premium brands as "some people don't have that kind of money to buy a car"

Citroen is readying a mix of smaller electric cars that will be "aggressively priced" to undercut rivals in the ever competitive entry-EV market.

Expected to arrive in the next couple of years, the smaller models will get "kick ass" designs to attract a wider customer base to the French brand, Citroendesign boss Pierre Leclercq told Autocar.

They will likely share design cues with the Citroen Oli concept and smaller Citroen Ami, like the upcoming Citroen C3 Aircross, Leclercq said, adding they won't just be smaller versions of bigger cars: "We are trying not to make cars that are have the Russian Doll effect".

A price point around 25,000 is likely given Leclercq confirmed their pricing would give the brand a "huge advantage" in the segments in which they'll sit. This means they will undercut the popular 26,000 MG 4, 28,195 Fiat 500 Electric, and 31,800 Vauxhall Corsa Electric.

"We conceived them to bring them with a really aggressive price target on the market," he said.

"I think it's going to be huge, huge advantage [over other car makers] for a brand like Citroen. You know, as premium brands look to become more premium, [there are still] some people who don't have that kind of money to buy a car."

Speaking about the cars themselves, Leclercq added: "I think we have great products coming out soon that are, I think, really kicking ass in terms of design. It's going to be super cool. I mean, we're excited to put those things on the road; prices are going to be so aggressive. We can only be proud of having done it.

"So, I think, we have a big road to play in the car industry in the next couple of years."

The electric cars will most likely sit on the CMP platform which already underpins Stellantis cars including the Corsa and Peugeot e-208.

Thus, they'll make use of the same 51kWh battery as the e-208, which offers a range up to 248 miles. A single motor set up delivering around 130bhp is likely, given that is what is expected on the upcoming Citroen C3 Aircross.

To save costs, the cars may also, as shown on the Oli concept, ditch infotainment in place of a system that links to the driver's phone - albeit not as budget as the solitary phone clip in the 7,000 Ami.

"When you think about it, what do they, what do people want? They want the best on board experience," said Leclercq.

"You live with your phone all day. So the closer we get [the infotainment/replacing the infotainment] to what we have on our phone, I think the better it is. You should just have what you have on your phone."

Speaking previously to Autocar, Citron's product and strategy director, Laurence Hansen, said: "Citron loves to challenge the industry norms. With [the Oli], we want to find joyful, modern mobility, affordable and sustainable. It's something that we're going to [continue] in the long run, because we think it's in line with our DNA."

She added: "The average sale price in Europe for a car today is EUR25,000 [22,560]. Do [we] really think people will be able to invest more tomorrow? We need to do something. Will it be exactly at the same price? Maybe not. With the economic crisis that may come in six months, how will you manage? If you don't have a car, you don't have life."