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9:10 AM
12/16/2010

Setting up Your E-commerce Website

Starting Up Your Online Business
The best way to benefit start ups would be from experience. We have seen the ups and downs and confusion many experience when creating their online presence. One thing lacking is realistic foresight when it comes to fully understanding the correct methods of launching a successful ecommerce website, typically the first try will be time consuming and costly, and the learning process begins, you either keep going or bail to cut your losses. This is preventable.
Marketing for relevant traffic and conversions... There are so many changes to keep up with for marketing a site effectively, once you get one method down, others are passing you by in newer ways.
Then there are marketing platforms to post to, articles/blogs to write, live chat, and payment processors to set up... We haven't even touched on Data or Inventory, especially in Automotive....there can be anywhere from 2,000 to 2 million+ parts, all requiring updated correct application information pricing, MAP issues, images and descriptions, shipping set-up and processing fees, etc.

Setting up a proper structure for an e-commerce website is another overlooked necessity for search engines and to see conversions.
Time is of the essence when a company needs to be online, they have businesses to run. Unless it is a very small start up, or a larger company with resources available, the time factor is critical, let alone the costly mistakes and the affect it has on the image of the brand.
All that said, once a decision is made to get help, or have a full service solution to get set up and run effectively, they will have an understanding and an appreciation for the services offered before incorporating the services into their business strategy... as a necessity, not an option.
We are Aftermarket and marketing specialists offering full solutions to the Retailer, Dealer/Jobber or Manufacturer. We follow the marketing strategies and stay updated so you don't have to; we provide complete solutions for your business, or provide you with a ready- to- roll business, with researched niches, popular products loaded and updated, and drop ship fulfillment in place with decent margins.
All you have to do is market the site socially, which is integrated within the software and couldn't be simpler or more effective any other way.
These sites rank quick and see conversions almost immediately, if you have struggled through building a website and getting traffic you can appreciate the value of this alone. Take it from experience; we have had years of ups and downs, not only in Aftermarket but business in general. We understand the importance of expedient processes and staying on top of the game.
We also understand that not every situation is simple and look forward to the challenges each customer brings. It's all about teaming up to meet your goals and reacting intuitively to your specific needs and achieve tangible results.
Contact denise@auto-partzone.com or neil.whelan@mediaeverywhere.co.uk to see how we can help you reach your goals

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